Maximizing Leads for a Florida Roofing Company
Inside the Strategy That Helped a Roofing Business Lower Their CPA and Boost Lead Volume Across Florida
Client Overview
We partnered with a Florida-based roofing company that specializes in both residential and commercial services. The goal was clear: to generate 15-20 high-quality leads per day and reduce their cost per acquisition (CPA) for more efficient ad spend.
Challenges
When we first reviewed their Google Ads account, we identified several key issues holding back performance:
Broad targeting led to high costs per click
Low-quality leads were draining the budget
A significant amount of traffic was coming from irrelevant search terms and placements
Campaigns weren’t optimized for specific service areas in Florida, leading to wasted spend
Strategy
Targeting Refinement
We segmented campaigns by key Florida service areas to ensure ads were reaching the right audience.
Tailored Ad Copy
Created location-specific ad copy to improve relevance and drive higher click-through rates (CTR).
Keyword Optimization
Refined the keyword list and eliminated underperforming search terms.
Exclusion of Search Partners
Focused spend on the highest-converting traffic by excluding irrelevant search partners.
Landing Page Optimization
Directed traffic to location-specific landing pages to improve conversion rates.
Custom Ad Extensions
Developed unique ad assets for each region to further enhance relevance.
RESULTS
After six months of consistent optimization, here’s what we achieved:
Increased Lead Volume: Consistently generated 15-20 high-quality leads per day.
Improved Lead Quality: Focused on attracting homeowners and commercial clients, reducing low-quality inquiries.
Lowered CPCs: More efficient spend through better segmentation and keyword targeting.
Higher CTR: More relevant, localized ads led to increased engagement.
Reduced CPA: We significantly lowered the cost per acquisition, making their advertising budget more effective.
Ready for Results Like This?
If you’re in a competitive industry and need more qualified leads from Google Ads without burning through budget, I’d love to take a look at your account.