Free paid search audit for new clients  ·  Claim yours today
Google Ads & Microsoft Ads  ·  Alpharetta, GA

Paid Search That Actually Grows Your Business

Expert PPC management backed by over $2 million in annual ad spend managed across eCommerce and B2B. You work directly with Christian — no account managers, no handoffs.

$2M+
Annual Ad Spend Managed
37%
YoY Revenue Growth
63%
Conversion Rate Increase
22%
CPA Reduction Post Rebrand
5+ Years PPC Experience
Google & Microsoft Ads
$2M+ Annual Spend Managed
eCommerce & B2B Lead Gen
Direct Expert Access

Everything Your Paid Search Account Needs

From initial strategy through daily optimization, I handle the work so you can focus on running your business.

01

Campaign Management

Full Google Ads and Microsoft Ads management — campaign structure, bid strategy, audience targeting, and continuous performance refinement aligned to your goals.

02

Keyword Research & Strategy

I build keyword strategies around high-intent searches, cut out irrelevant traffic through aggressive negative lists, and track search term reports to keep quality spend high.

03

Ad Copy & A/B Testing

Compelling copy tested continuously. I run structured experiments across headlines, descriptions, and calls to action to improve click-through rate and lower cost per conversion over time.

04

Bid Management & Budgeting

Manual and smart bidding strategies calibrated to your actual goals — whether that is Target CPA, Target ROAS, or Maximize Conversions. Budget is paced and reallocated based on what is working.

05

Conversion Tracking & Tag Audits

Accurate data is non-negotiable. I set up and audit GA4, Google Ads tags, and GTM configurations — including hunting down duplicate tags and broken firing conditions that inflate your numbers.

06

PPC Audits & Consulting

Already running ads and not getting the return you expected? I dig into structure, targeting, bidding, and tracking to find exactly what is costing you and put together a clear plan to fix it.

Industries I Work In
eCommerce
B2B SaaS
Lead Generation
Home Services
Healthcare

Real Accounts. Real Numbers.

Work With Me
eCommerce — LED Lighting

Scaling a Commercial LED Business from Steady to $50K Monthly Spend

An eCommerce company selling commercial and industrial LED lighting needed a scalable paid search strategy to grow online revenue and reach more commercial buyers. We built a Performance Max structure focused on top-performing products, expanded to high-intent keywords, and implemented Target ROAS bidding to scale spend efficiently while holding margin.

2.5x
ROAS Achieved
45%
Revenue Increase
$20K $50K
Monthly Spend Scaled
Lead Generation — Florida Roofing

Cutting CPA and Hitting 15–20 Qualified Leads Per Day Across Florida

A residential and commercial roofing company was generating clicks but not enough quality leads. Broad targeting was pushing up cost per click and campaigns were not built around their actual service areas in Florida. We segmented by location, wrote location-specific ad copy, tightened the keyword list, and excluded underperforming search partners to focus spend on traffic that converts.

15–20
Qualified Leads Per Day
CPA
Lower Cost Per Acquisition
CTR
Higher Ad Relevance
B2B — Brand Rename

Managing a Full Brand Rename in Google Ads Without Losing Lead Volume

A B2B client underwent a complete brand rename and needed to migrate their entire Google Ads presence without disrupting lead flow. The account was restructured end to end to reflect the new brand, with careful bid and budget management through the transition to maintain visibility while the new name built search equity.

63%
Conversions Up YoY
22%
CPA Reduction
0
Lead Volume Lost
B2B SaaS — Lead Quality

Growing Qualified Pipeline for a B2B SaaS Client While Cutting Wasted Spend

A B2B SaaS company was generating lead volume but the quality wasn't there — low-intent clicks were eating through budget and filling the pipeline with opportunities that weren't converting. We overhauled conversion tracking, tightened targeting, and restructured campaigns around intent signals that aligned with their actual buyer profile.

11%
MQL Growth YoY
Low-Quality Lead Volume
Pipeline Quality

No Surprises. No Hidden Fees.

Straightforward pricing for every stage of your business. The setup fee covers full account build and onboarding. The monthly retainer covers ongoing management and optimization.

New to Google Ads?
Launch Package — Start without the risk Get a fully built Google Ads account plus your first 30 days of active management. Microsoft Ads available as a paid add-on (+$500/mo). No monthly commitment. If it works for you, we continue. If not, you keep the account.
$1,000
one-time  ·  Get Started
Growth Management
$1,500
per month
+ $1,500 one-time setup fee

  • Full Google Ads management
  • Up to $15,000/mo ad spend
  • Keyword research & negatives
  • Ad copy creation & A/B testing
  • Conversion tracking setup
  • Competitor audit at kickoff
  • Monthly Looker Studio report
  • Bi-weekly check-in calls
  • Shopping & Performance Max
  • + Microsoft Ads add-on ($500/mo)
Get Started
Consulting / Hourly
$150
per hour
No retainer required

  • Strategy sessions
  • Account reviews
  • Advisory work
  • One-time projects
  • Flexible scheduling
  • Scope defined per engagement
Get in Touch

PPC Audit

$500

A full account audit with written findings and a 30-minute debrief call. No ongoing commitment needed — just clarity on what is working and what is not.

Account Setup (No Management)

$1,500 – $2,000

Complete campaign build including keywords, ad copy, tracking setup, and strategy documentation. Full handoff so you can manage it yourself after launch.

Google Merchant Center + Feed

$750

Merchant Center setup and product feed optimization. This is a prerequisite for running Shopping campaigns or Performance Max effectively.

Not sure which is the right fit? Most clients start with a free audit or a discovery call. I will give you an honest read on what your account needs — and what it does not. Book a free call

What clients ask before getting started

I have never run Google Ads before. Is this right for my business?
It depends on your business, your margins, and your goals — which is exactly what we talk through on a discovery call. Google Ads works very well for businesses with a clear offer and healthy unit economics. If it is not the right fit, I will tell you that directly rather than take your money.
What is the minimum budget I should have to start?
For most industries, $1,500 to $3,000 per month in ad spend gives you enough data to optimize meaningfully. Below that, results take longer to materialize. I will always give you a realistic budget recommendation based on your specific market before we start.
How long before I see results?
Most accounts start generating leads or sales within the first two to four weeks. The first 30 to 60 days are about learning — the algorithm needs data, and so do I. Meaningful optimization happens after that initial ramp period.
What if it does not work and I want to stop?
Managed retainer packages require a 3-month minimum commitment — enough time to build meaningful data, optimize properly, and see real results. After the initial 3 months, engagements continue month-to-month with 30 days written notice to cancel. The Launch Package is the exception: it is a flat one-time fee with no retainer required, so you can see how things work before committing.
Do you manage Microsoft Ads (Bing) in addition to Google?
Yes. Microsoft Ads is available as a paid add-on (+$500/mo) with every package, including the Launch Package. Running both platforms expands your reach — Microsoft's network often delivers lower CPCs and reaches a professional audience that may not be as active on Google.
What ad types and campaign formats do you manage?
I manage Search, Shopping, Performance Max, and Display campaigns across both Google Ads and Microsoft Ads. Shopping and Performance Max are available on all packages. Campaign type recommendations are based on your goals, product catalog, and the competitive landscape in your industry.

What You Get That You Will Not Find at an Agency

OptiSearch Solutions was built as a solo consultancy on purpose — so that every client gets senior-level attention from someone who is actually in the account every day.

You Work With the Expert Directly

There is no junior account manager running your campaigns. You work with Christian Torres-Trujillo — 5 years of experience, $2M in annual spend managed — on every call, every strategy, every optimization.

Honest Reporting, No Spin

If something is not working, you will hear it from me before you have to ask. Monthly Looker Studio dashboards give you live access to your numbers at any time — not a polished PDF that makes everything look fine.

No Upsells, No Padding

I keep my roster small on purpose. My goal is to get your account profitable and keep it that way — not to grow an agency by taking on more accounts than I can actually manage well.

Strategy Built for Your Business

Your competitive landscape, audience, and goals shape every decision. There is no default playbook that gets recycled from the last client — strategy is built from what your account actually needs.

Christian Torres-Trujillo

Hi, I'm Christian Torres-Trujillo

I have spent the last 5 years running Google Ads and Microsoft Ads across eCommerce and B2B — managing over $2 million in annual spend, working through brand transitions, fixing broken tracking setups, and building accounts from the ground up for businesses that needed it done right the first time.

I started OptiSearch Solutions LLC because I watched too many businesses pay agency retainers and get templated work back from someone who never really learned their product. I take on a small number of clients by design — so every account gets real attention and I can actually stand behind the results.

If you want someone who will dig into the details other people skip, communicate without making you chase them down, and tell you the truth about your account — that is what you get here.

5+
Years PPC Experience
$2M+
Annual Spend Managed
37%
YoY Revenue Growth (eComm)
63%
Conversion Increase Achieved
Let's Work Together

Getting Started Is Simple

From your first call to live campaigns, here is what the onboarding process looks like.

1

Free Discovery Call

We talk through your business, goals, current account, and budget. You will get an honest take on what I would do and what it would cost — no pressure either way.

2

Proposal & Agreement

You receive a written proposal with the exact scope and pricing. Once you are ready, we sign digitally and lock in the start date.

3

Onboarding & Kickoff

Setup fee and first month paid, account access granted, kickoff call scheduled. I begin with a full account audit and send a Week 1 Wins email with the first improvements made.

4

Ongoing Optimization

Monthly reporting via Looker Studio, regular check-in calls, and continuous improvements. You always know what is happening and why.

Ready to Stop Wasting Ad Spend?

Start with a free 30-minute discovery call. I will review what you are working with and give you an honest take on what it would take to move the needle.

Book Your Free Call

Let's Talk Paid Search

Whether you are ready to get started or just want a second opinion on your current account, reach out. I respond within one business day.

Location
Alpharetta, GA — Available Nationwide
Response Time
Within 1 business day