Expert PPC management backed by over $2 million in annual ad spend managed across eCommerce and B2B. You work directly with Christian — no account managers, no handoffs.
From initial strategy through daily optimization, I handle the work so you can focus on running your business.
Full Google Ads and Microsoft Ads management — campaign structure, bid strategy, audience targeting, and continuous performance refinement aligned to your goals.
I build keyword strategies around high-intent searches, cut out irrelevant traffic through aggressive negative lists, and track search term reports to keep quality spend high.
Compelling copy tested continuously. I run structured experiments across headlines, descriptions, and calls to action to improve click-through rate and lower cost per conversion over time.
Manual and smart bidding strategies calibrated to your actual goals — whether that is Target CPA, Target ROAS, or Maximize Conversions. Budget is paced and reallocated based on what is working.
Accurate data is non-negotiable. I set up and audit GA4, Google Ads tags, and GTM configurations — including hunting down duplicate tags and broken firing conditions that inflate your numbers.
Already running ads and not getting the return you expected? I dig into structure, targeting, bidding, and tracking to find exactly what is costing you and put together a clear plan to fix it.
An eCommerce company selling commercial and industrial LED lighting needed a scalable paid search strategy to grow online revenue and reach more commercial buyers. We built a Performance Max structure focused on top-performing products, expanded to high-intent keywords, and implemented Target ROAS bidding to scale spend efficiently while holding margin.
A residential and commercial roofing company was generating clicks but not enough quality leads. Broad targeting was pushing up cost per click and campaigns were not built around their actual service areas in Florida. We segmented by location, wrote location-specific ad copy, tightened the keyword list, and excluded underperforming search partners to focus spend on traffic that converts.
A B2B client underwent a complete brand rename and needed to migrate their entire Google Ads presence without disrupting lead flow. The account was restructured end to end to reflect the new brand, with careful bid and budget management through the transition to maintain visibility while the new name built search equity.
A B2B SaaS company was generating lead volume but the quality wasn't there — low-intent clicks were eating through budget and filling the pipeline with opportunities that weren't converting. We overhauled conversion tracking, tightened targeting, and restructured campaigns around intent signals that aligned with their actual buyer profile.
Straightforward pricing for every stage of your business. The setup fee covers full account build and onboarding. The monthly retainer covers ongoing management and optimization.
A full account audit with written findings and a 30-minute debrief call. No ongoing commitment needed — just clarity on what is working and what is not.
Complete campaign build including keywords, ad copy, tracking setup, and strategy documentation. Full handoff so you can manage it yourself after launch.
Merchant Center setup and product feed optimization. This is a prerequisite for running Shopping campaigns or Performance Max effectively.
Not sure which is the right fit? Most clients start with a free audit or a discovery call. I will give you an honest read on what your account needs — and what it does not. Book a free call
OptiSearch Solutions was built as a solo consultancy on purpose — so that every client gets senior-level attention from someone who is actually in the account every day.
There is no junior account manager running your campaigns. You work with Christian Torres-Trujillo — 5 years of experience, $2M in annual spend managed — on every call, every strategy, every optimization.
If something is not working, you will hear it from me before you have to ask. Monthly Looker Studio dashboards give you live access to your numbers at any time — not a polished PDF that makes everything look fine.
I keep my roster small on purpose. My goal is to get your account profitable and keep it that way — not to grow an agency by taking on more accounts than I can actually manage well.
Your competitive landscape, audience, and goals shape every decision. There is no default playbook that gets recycled from the last client — strategy is built from what your account actually needs.
I have spent the last 5 years running Google Ads and Microsoft Ads across eCommerce and B2B — managing over $2 million in annual spend, working through brand transitions, fixing broken tracking setups, and building accounts from the ground up for businesses that needed it done right the first time.
I started OptiSearch Solutions LLC because I watched too many businesses pay agency retainers and get templated work back from someone who never really learned their product. I take on a small number of clients by design — so every account gets real attention and I can actually stand behind the results.
If you want someone who will dig into the details other people skip, communicate without making you chase them down, and tell you the truth about your account — that is what you get here.
From your first call to live campaigns, here is what the onboarding process looks like.
We talk through your business, goals, current account, and budget. You will get an honest take on what I would do and what it would cost — no pressure either way.
You receive a written proposal with the exact scope and pricing. Once you are ready, we sign digitally and lock in the start date.
Setup fee and first month paid, account access granted, kickoff call scheduled. I begin with a full account audit and send a Week 1 Wins email with the first improvements made.
Monthly reporting via Looker Studio, regular check-in calls, and continuous improvements. You always know what is happening and why.
Whether you are ready to get started or just want a second opinion on your current account, reach out. I respond within one business day.